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Mina is a clothing label at the forefront of paving a new fashion model in Aotearoa, New Zealand. Instilling a model of limited capsules released at more considered times throughout the year, Mina is taking a new stance for their community and the environment. Mother daughter due, Natalie and Michelle Proctor define times and elegant design, with clean lines, soft tailoring and a hint of self-expression.

Mina is the daughter-mother duo of Natalie and Michelle Procter. Auckland Mina defines timeless, elegant design with clean lines, soft tailoring and a hint of self-expression.

With the world increasingly at an end with the outdated fashion system, Mina is at the forefront of paving a new model in Aotearoa New Zealand. Designs consider collections not just for a season but for years to come. Instilling a model of limited capsules released throughout the year, Mina produces with a slower, more conscious cycle. Central to the Mina model is the notion of meaningful and respectful relationships with their community of makers in Auckland.

Their ethos is also imbued through sourcing pure fabrics that are gentle on the earth and that support local suppliers. Often this means using dead-stock fabrics that are surplus from large fashions houses, this not only repurposes the fabrics but creates special limited garments for their customers. Mina is a forward thinking label taking a new stance for their community and the environment.

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